Welcome to SBO Research
About Us

Welcome to SBO Research

SBO Research, founded in 1993 and headquartered in Nairobi, Kenya, is a prominent Marketing and Social Research firm with an operational footprint in over 20 African nations.

One milestone of our rapid growth was being ranked 8th in Kenya's prestigious Top 100 Mid-Sized Companies awards in 2011.

The company partners with businesses (local, regional, and global) in diverse sectors, providing actionable insights derived from rigorous research to inform market-driven strategies and unlock business potential.

SBO Research delivers a comprehensive suite of services, including bespoke and standardized research processes, alongside business process outsourcing (BPO) solutions.

Our approach emphasizes excellence, efficiency, and innovation. We always tailor our services to client needs and adhere to international quality standards.

SBO Research's commitment to professional excellence is demonstrated by its corporate memberships with MSRA (Kenya), AMRA (Africa), and ESOMAR (Global).

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32
Years

Corporate Memberships

Tailored Research Solutions for Your Success

Our Services

We offer a comprehensive suite of research services designed to provide actionable insights that drive tangible results. Browse our featured categories to find the solutions that align with your specific business goals.

Testimonials

We pride ourselves on building strong partnerships with our clients and delivering research that drives meaningful impact. Hear firsthand accounts of their experiences and discover how SBO Research has helped businesses like yours achieve their strategic goals.

Latest Insights from Our Blog

Explore Our Latest Articles

Welcome to the SBO Research blog, a hub for thought leadership and practical guidance. Our experienced team of researchers and industry experts provides in-depth articles covering a wide range of topics, including consumer behavior, market analysis, innovative research methodologies, and the impact of technology. Discover valuable insights to enhance your understanding and inform your decision-making.